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GenSights - Making Boomer Magic

Sharing generational insights to help businesses make magic with Baby Boomers

2014: the Year of the Entrepeneur!

Just came across this great article on LinkedIn about 2014 being the "Year of the Entrepreneur". Based on our research, we have found that Baby Boomers are responsible for a large segment of this trend. It didn't surprise me that the article also talked about the fact that it's not all about money. "The entrepreneurs who will succeed in 2014 will need to focus upon having a purpose beyond profit for their business." We also know that many Baby Boomers fit this bill as well. They have a burning desire to do something more meaningful and make a difference in the world. I've started calling it an "encore revolution".
For the full article read here.

-posted by Laura Willis

Labels: Baby Boomers, Entrepreneurs, Encore Revolution

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