GenSights - Making Boomer Magic
Sharing generational insights to help businesses make magic with Baby Boomers
Senior Living Facilities That “Get It”
As we continued to explore the New England Boomers & Seniors EXPO 2011, we talked to representatives from a couple of extended living communities that seem to be on track in keeping Baby Boomers in mind when promoting their facilities.
Pat Seidel from River Bay Club in Quincy, a Brookdale Living facility, shared with us how Connected Living allows their residents to communicate with family members on a regular basis. With a secure private social media online community combined with a little one-on-one training from the ambassadors, residents can remain relevant by using today’s technology. River Bay is in the process of adding a Skype component which will allow family members to be a part of their loved ones’ lives whether they’re down the street or across the country. Then Amy Amoroso let us know how the Innovative Senior Care division evaluates residents to be proactive in promoting and maintaining wellness in their residents and in the community.
We also talked with Barbara Marshall and Frank Quintiliani of Benchmark Senior Living’s Chestnut Park facility. They use Connected Living in their facility as well. Smart move. They also gave us a sample of some signature spices, Savory Sensation Salt Substitute, their culinary team has developed to keep things flavorful yet healthy. Something that’s important to the aging boomer population as well.
Both facilities offer options for a continuum of care, making life easier for both residents and their families. Fewer moves and disruptions makes for a better quality of life for all.
With the Baby Boomers being the influencers in their parents care, both of these facilities exhibit dedication in staying on the forefront of extended living to continue to attract residents to their facilities by:
– Incorporating useful technology to help their residents remain vital and relevant while making it easy for their children and grandchildren to stay engaged with their loved ones.
– Satisfying the sophisticated taste palette of the Boomer and Senior audience while providing healthy nutrition at the same time
– Anticipating changes in life stage, and providing options to address them
Since they are demonstrating the ability to stay on the forefront of care, the evolution will continue as the numbers of the aging population increases. Good to know they “get it”!
-posted by Laura Willis
Labels: Senior Living, Baby Boomers, parent care, technology, extended living
A Perfect “Fit” For Boomers
Not all bathtubs are created equal and that is especially true when it comes to Bath Fitter®. In our quest to find exhibitors that "get it" when marketing to Baby Boomers at the New England Boomers & Seniors EXPO 2011, Bath Fitter proved to fit our criteria. It's clear to us that Bath Fitter determined Boomers are a key target audience for their product line of acrylic bathtubs, bathtub walls, shower liners, and other bathroom remodeling products. This is quite evident by their thoughtful design of options that meet the needs of aging Boomers, their parents, or anyone needing ease of access when it comes to bathing and showering.
Bath remodeling can be a daunting task for anyone, but for those looking for a less invasive approach, Bath Fitter seems to be a viable option. After spending time inspecting their displays of simple but stylish tubs and showers, and speaking with the sales representative for the local franchise, it was apparent to Laura and I that Bath Fitter has a non-condescending yet informative approach that allows the Boomer to come to their own conclusions. And it was interesting to hear though many Boomers start out with a tub renovation in mind, most often the product selected for “aging in place” is the easy access shower.
If we were marketing "professors" we would give Bath Fitter an A+ for hitting the basic “Four ‘P’s” when targeting the Baby Boomer audience:
– Product - they've created a line to suit Boomers' needs and various life stages
– Place - they are displaying in a place to reach this audience
– Price - providing good quality and value for the cost
– Promotion - their sales approach, website and printed materials are clear, informative and depict Boomers in a positive light
Go to the head of the class Bath Fitter!
– Written by Tom Gorski
-posted by Laura Willis
Labels: Baby Boomers, "aging in place", bathroom remodeling
ShelfGenie – they get it!
It’s refreshing to discover that there are manufacturers and service providers that “get it” when it comes to marketing to Baby Boomers and that is exactly what we discovered as we explored Boston's New England Boomers & Seniors EXPO 2011. One company that stood out was Shelf Genie® based out of Marietta, GA and represented by franchise owners Jeffrey Cohen & Raffi Iskenderian of Concord Massachusetts. ShelfGenie’s line of Glide-Out™ shelving solutions is an answer for Boomers requiring low stress, easy access for their belongings in the kitchen, pantry or bathroom. What makes ShelfGenie so special and different is that the shelves are designed and built, then installed into your existing cabinets.
Laura's favorite was the pull-down rack that makes those hard-to-reach items on high shelves accessible without using a step stool (which she says is one of her most-used items in the kitchen).
So how does ShelfGenie “get it” when it comes to marketing to Boomers? It’s quite simple, they have done the following:
– Created a product that's smartly designed to be helpful and useful everyday
– Identified the Boomer audience as a key demographic
– Tastefully portrayed Boomers in their promotional materials
Although ShelfGenie is ideal for any home looking to organize, we're happy to see that they realize there is an enormous opportunity with Baby Boomers who want to update their home or help aging parents stay independent longer, and they do it in a stylish, inviting way. Kudos to ShelfGenie!
Written by Tom Gorski
-posted by Laura Willis
Labels: Marketing to Baby Boomers, ShelfGenie