Our BiosOur Process

Boomers have been the most influential and economically-powerful generation in modern history - and we're not about to stop now.

Are you ready to tap into this lucrative market?

Our Story begins in the late 80’s, when Lynn, Tom, and Laura worked together on the Ocean Spray business at Ingalls, Quinn, & Johnson/BBDO.

But where it really gets interesting is a year or so ago, when we got back together and started talking about how traditional advertisers, with their focus on the 18-35 year olds, were ignoring people with a whole lot of needs and purchasing power: Boomers.

Marketers may think Boomers are over the hill, but they're not. In fact, Boomers are changing the idea of what it means to grow older, just as they did at every other stage of life. And the marketers that get that will be in a position to increase sales, grow their business, and build brands that thrive.

We've spent the past year reading the research, listening to experts, and talking to Boomers themselves. The insights we gained became the foundation of Gen-Sights, our collaborative marketing venture. Using specialized tools such as our P.O.W.E.R. Story and B.R.A.N.D Building processes, we help companies find branding solutions that inspire, inform, and motivate Boomers.